SEO, or search engine optimization, seems to be a buzzword these days. Everyone is talking about the power of SEO, the best methods for SEO, and how to apply SEO to individual websites. With all this talk and jargon out there, it can be difficult to know where to start and even harder to distinguish best practices. Whether you are a personal blogger or business looking for more traffic, here are five secrets to improving your SEO campaign for your website.

1. Send Visitors to Targeted Landing Pages

A landing page is essentially any section or page of a website that is accessed by clicking on a hyperlink on another site. In other words, a landing page is the page (not just the site) that a link sends visitors to.

When you are building out your website and planning your optimization strategies, keep in mind the importance of a good landing page. Your homepage could be a good place to start but, depending on the type of site you run, you may want to send visitors to more specific places on your website.

For example, if you are an ecommerce website or a business, you might want to develop several landing pages that are targeted specifically to people looking for your product or service. That way, instead of taking the time to go through your homepage to find what they are looking for, you have taken them directly to the page they need.

This will decrease your bounce rate and encourage people to buy your product or investigate your website further since they found content that was valuable to them right away.

2. Use Different Media

While it is no secret that we live in an increasingly globalized and socialized world, you should also be aware that engaging in multiple social platforms and media is necessary for the vitality and quality of your website.

Don’t just invest in one form of media, like writing. People will certainly share articles, but they are even more likely to interact and share your material when it includes photos, videos, and gifs. Though videos were once cumbersome and slow to load, it is now easier than ever to watch videos online. This is an important tool you can use to draw in an audience and share your message.

People appreciate media that is easily digestible, allowing them to passively consume the information without putting in the effort to read a bunch of text. Moreover, videos (as well as photos and other media) are easier to share and people love engaging with these media over social networking sites like Facebook, Twitter, and Pinterest.

3. Enable Sharing

Similar to the tip above, sharing is the lifeblood of the Internet. Make it easy for visitors to share your content with others. Enable sharing by including social media buttons next to your content, such as blog articles, video posts, and photos. Include calls to action with every post or content section to encourage people to share and subscribe to your feed. The more people share, the higher your authority in the Google SERP.

4. Invest in High Quality Design

Next, don’t be afraid to invest in high quality design for your website. Particularly for business websites, having a good website design builds credibility and appeals to visitors. The design of your site directly affects how your product, service, or content is perceived. If you aren’t willing to invest in a professional, clean design, people will be less likely to trust you and your business.

Plus, a good design also means that the navigation is intuitive and simple to follow, making it easy for visitors to find their way to content they want. The better your design, the more traffic you will not only attract, but retain.

5. Analyze the Competitors

Finally, never underestimate the power of competitive analysis. Don’t be afraid to look at what your competitors are doing to see where you can improve. This is a true principle in any field, from the food industry to finances. The key to setting yourself apart from the competition is to know the competition. When investor Rick Schaden was looking for the next food chain to fund, he chose concepts that stood out from the crowd. Thus we were treated to such popular eateries like Smashburger and Live Basil Pizza.

Similarly online, you must look for new ways to stand out. Analyze keywords, observe industry trends, and pay attention to competitors’ marketing campaigns. Learn from their successes and their mistakes and observe areas where you can set yourself apart.

Building a better SEO campaign doesn’t mean you have to go it alone. Look at what others are doing and follow good practices to improve your website and drive traffic to your page